Moving Pieces: Organizing for a Website Overhaul
- Analysis
- Business and user needs
- Content Inventory and analysis
- Site analytics (Look at search terms. This is your user talking TO YOU)
- Personas
- Brand, voice and message
- Collect moving pieces
- Curated existing content (text, images, documents, etc.)
- New content (Get it early or you'll hate yourself later)
- Process functions (search, dynamic functions for displaying content, etc.)
- Design and prepare
- Information Architecture (Hierarchy, page layout, workflow, wireframes, etc.)
- Build structured documents containing all raw copy for the site
- Colors, designs, images, flow, implemented voice and message
- Get info about servers, technical needs, etc.
- Prepare SEO deployment plan
- Build
- Prepare comps using design specs and wireframes
- Build templates to house content based on wireframes
- Implement design via styles as comps are completed
- Edit content to match voice and message and begin inserting into CMS
- Prepare SEO: descriptions, titles, friendly URLs, etc.
- Prepare 301 redirects for old pages being replaced or moved (I feel this SEO technique is important enough it needs to be stated separately)
- Ensure servers are online, technical needs are met and everything is ready for launch
- Launch
- Stage site out of the public eye and QA completely
- Deploy site (Post-QA)
- QA for sanity (All pieces are behaving like they were on staging, nothing is broken)
- Celebrate!
- Postmortem
- Review analytics and compare to pre-release stats
- Inventory new site (include all new copy, new images, etc.)
- Review conversions